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The company now known as Jelly Belly has a history tracing all the way back to 1866, but didn't start producing its now signature beans until almost 100 years later. Jelly Belly jelly beans were created on a mission to create realistic flavoured beans. True to that mission, the company formerly known as the Herman Goelitz Candy Company now produces over 50 extraordinary flavours, from classics like strawberry, to innovative choices like buttery popcorn.